A wee while ago (OK, maybe a few years ago), I went on a freebie session about maximising social media for small businesses. So I dutifully signed up as a business to Facebook, got an account on Twitter and joined up on Instagram. Facebook, oddly enough, I could handle. I like stories; while a photo or two can capture the reader, there is info in the post (well, not on every post and not on everyones but let’s ignore that). A lot of blog posts all started off as a facebook post, became too long so got transfered over.
Next, was Twitter. And nothing really prepared me for a newsfeed of pure sharp shooters; snipers sitting at their keyboards (most likely in a darkened room, eyeing up any movement or activity on the plaform that they could shoot down in a single shot). I may be slightly exagerating. Not everyone is like that. But it is certainly a one liner culture: a hit and run culture. I sit in the arena and watch the horror of gladiators and lions attack each other. I think I average about 10 mins a week on it before it is abandoned and I go back to the fairy tale stories of facebook.
But then, there was Instagram. The click and collect social media version of the happy shopper. All I saw was lots of pictures. But tell me more! Why are those two women jumping about in a living room in front of a sofa? Why is another picture showing me a coffee being made, of a dog looking shocked and another of some mist? Why is the wee blurb sometimes hidden? The conversations between people doesn’t flow. So, with the difference in the set up, Instagram came even further down my list of what to look at in the night when suffering from insomnia. Figured, hey, I’ll do a bit of reaserch another time to figure out who looks at this stuff and the thinking behind it.
And so the days rolled into weeks, into months and hum-hmp, years. Until recently, a discussion with a friend gave a bit of insight into who uses it and why. It is her do-to app. I started looking at it again. Promptly to be closed. Until that is, a nudge from a good fiend. Someone who is the real life version of the Mr Men’s Wizard (not that he has special powers but he has a beard, a wealth of knowledge and can talk to anyone). Yes, Mr Wizard knew how to tap into the chic and shabby world of instagrammers. You know, the type that have avacado on toast, want to live in the country side where the air is pure, they can experience walking through meadows barefoot and eat local organic food (can I clarify this is not the entire set up, it’s just the type I seem to find). So how do I discretely join in when we just had a 400 degree hot pizza oven blasting from the back of a bashed pickup parked in the byre due to it lashing with rain? Or when I had good solid dirt under every fingernail from digging veg? And when I’ve just had to pressure wash a pair of boots that got coated in gardener’s gold (aka manure) straight from a cow? They may not smell the manure on Instagram but I don’t think pictures of cow pats cuts it.

But never fear, I’m sure I do have photos that match the wannabe country folk. But if it’s out walking the meadows barefoot, I’ll be checking for ticks. If the sun is shining through the long grass, I’ll be assessing the grass length or blocking the contract tractor dude from mowing the grass. Dancing to the Hippy, Hippy Shake? Sorting a bee swarm by the sound of it. And if I’m lying back, on the grass, looking like I’m dreaming? Mostly likely a cow has knocked me flying and I could do with a hand up or an ambulance. So this will be interesting; bridging a gap between what people think I do and reality. And more likely needing witty, one liners for a photo. At least actually ‘living the dream’ does put food on our table and gives me a warped sense of humour.

Ah, you’ll be fine. They need a bit of real. You’ll be lauded as grittily authentic and attract thousands of followers revelling in a world they can only imagine!
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